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Quality brand

Quality brand

Research shows that lack of transparency causes consumers to barely notice the difference between used vehicles. To offer insight into the differences in quality, we have developed a “Kwaliteitsmerk” (quality brand). As a result, used vehicles are usually displayed in the showroom for shorter periods of time.

The Kwaliteitsmerk is a certificate for used vehicles that is on display in a showroom for purchase ready vehicles and those vehicles are sold with warranty, after servicing. On the certificate, a star rating system indicates the quality of the car. This star rating system is also indicated via a sticker on the windscreen of the car. Rating of cars is done via an automated process for which the same standards apply in the entirety of Europe. After certification, you will receive a preliminary certificate which will show the reasoning behind the rating. It will also state why, for instance, a scoring percentage is lower than 100%. The original certificate will then be sent to you after several days. On the back of the certificate all certification criteria are listed, which you can show to the potential buyer.

We can send our fees for this, on request.


DEKRA Automotive

Business Unit Techniek

Wognumsebuurt 1

1817 BH Alkmaar

+31 72 57 57 777
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